Exciting Events

My philosophy is to reach the consumers through their lifestyle activities. The goal is to have a consumer taste one of my products at a point where they can enjoy life and reduce their stress - whether it is golfing, watching or participating in sports, attending a charity event, at a boat show or a fun evening out with friends. Below shows pictures of  some of the events that have been conducted over the years.

Some of the great things we have done over the years.

 

  • Successfully introduced the FROM HEAVEN WITH LOVE ANGELS PROMOTION for XELLENT SWISS VODKA. Disney World uses the concept at Pleasure Island. Management claims it is the best promotion they ever ran.

  • Conducted several events with the NFL Alumni team to generate awareness of XELLENT SWISS VODKA

  • Conducted tastings of many brands at Norwalk Boat Show, Newport Boat Show, Nightclub and Bar Show, Rum / Vodka Fests, Harvard Club, Yale/Harvard Polo matches, Connecticut Children's Museum and many more

  • Conducted many tastings at chic nightclubs including MYST, Blue Martini, Crobar, St. Barts, NY Yacht clubs, Boca Raton Country Club, and many more

  • Developed the hot air balloon in the shape of the 1800 bottle, 35 million media impressions in two years.

  • Developed the National BLACK VELVET Model Search. Awareness amongst women grew from 40% to 88% in first year.
     

 

Bartenders get educated to rums and vodka
in West Hartford, CT 2005

Connecticut Children's Museum event 2004

Atlantic Nightclub and Bar Show 2005

Gay and Lesbian Show in NYC 2005

NFL Alumni Event

Mariners Golf

Swiss Ambassador's home in NYC for a cocktail party for Xellent - Oct 2004

    

Hawaii Holiday Show - 2003

 

Bon Appetit event - NYC Nov 2003

Bacardi / Falernum Cocktail Party - day lights went out

Bacardi and Velvet Falernum party in NYC at the Marriott Marquis... the night the lights went out in the Northeast Aug 2003
 

 
Hot Air Balloon

Rum Fest at Metrazaur in NYC in Nov 2003

Trip to Switzerland to kickoff brand venture - April 2004

Swiss Intro Party - July 31st

Rum Expo at the Castle in Terrytown - Nov 30, 2004

Harvard Club  
Barbados Convention
Major Sponsor Newport Regatta raised $100,000 for 9/11
Newport Winter Carnival
Newport International Boat Show
 

Rum Tasting at the Biltmore  - March / September 
RTDA Tobacco convention 

National- Bon Appetit Events

Chicago / Las Vegas / New York / Atlanta / San Francisco 

All markets where needed and legal

 

45 Crocus Lane
Avon, CT 06001
860-673-2740 / 860-404-1777 fax

Kay@kayolsen.com