New Products 

Introduced XELLENT SWISS VODKA and took it nationwide.
 
Introduced FOURSQUARE SPICED RUM, DOORLYS XO RUM, VELVET FALERNUM and took them nationwide.  
 
Successfully introduced into test market DAMRAK AMSTERDAM GIN.
 
Introduced five new tequilas in three years: 1800 COLLECION, 1800 SINGLE BARREL THE MILLENIUM TEQUILA, 1800 ANEJO, JOSE CUERVO ANEJO, JOSE CUERVO RESERVA DE LA FAMILIA
 
JOSE CUERVO MARGARITA MIX in regular, blue, strawberry and in various sizes - introduced it in 85/86 and the expected volume over its lifetime was to be 75,000 cases a year max.. no one thought it would do anything.. it reached 75k in the first year and hit 1 million cases a year by 94..